Tony Laker began his career in the Travel Industry over 25 years ago, starting with Air New Zealand at Invercargill Airport. In the early 2000s, Tony and wife Tracey decided to open their own Travel Agency in Invercargill. Every travel industry expert (not to mention the Bank Manager) warned it was a terrible idea and proceeded to list a host of very good reasons why.
Against all odds, Laker House of Travel has quickly become one of the largest Travel Companies in New Zealand with a staff of twenty and an annual turnover in excess of $19 million. Amazing statistics when you compare that to the average sized New Zealand Travel Agency of 3 staff and 2.9 million.
At the inaugural New Zealand Travel Industry Awards, House of Travel Lakers Invercargill was awarded the ‘New Zealand Travel Agency of the Year’, selected from over 400 travel offices from all travel brands nationwide, and at the latest annual House of Travel Awards Night attended by 800 staff from 72 offices nationwide, House of Travel Lakers Invercargill won ‘The Best House of Travel Office in New Zealand’.
In 2019 New Zealand Travel Industry Awards, House of Travel Lakers won the Best Retail Travel Agency - Multi Location, selected from over 300 travel offices from all travel brands nationwide, and Tony was presented with the prestigious ‘Lifetime Industry Achievement Award’, for his outstanding leadership and contribution to the New Zealand Travel Industry, something that has only ever been presented seven times to date.
So how did Tony do it? Tony would say he went back to basics. 'Do what you say you're going to do and make dealing with you a pleasant experience' . His approach to business and customer service has built up trust in him as well as his brand.
His talk, entitled “How the Hell did that Happen?” is a no-nonsense, common-sense, good fun, 45 minute roller-coaster ride of adventure, controversy, intrigue, some good ideas, and if time permits - a little bit of travel. It reveals the secrets to the Laker House of Travel success and how anyone can apply these very same simplistic principals to their business and life.
Content rich and engaging Tony is a remarkable speaker suited for a wide variety of events.
- Mastering Leadership
- CEO & Company Directors
- Customer Service
- Inspiring Stories