Finding the right speaker for your event is one of the most important decisions you can make during the planning process. A great speaker can bring your theme to life, spark ideas, and leave a lasting impression. Whether you’re hosting a leadership summit, company conference, or industry event, booking a guest speaker is about more than name recognition. It’s about choosing the right voice to deliver the message your audience needs to hear.
We’ve worked with hundreds of organisations, and one thing we’ve seen time and again is that a well-matched speaker will elevate your event. Here are our practical tips to help you make the best decision.
Start With Your Message, Not Just A Name
It’s easy to get caught up in high-profile names. While a famous face might grab attention, it doesn’t always mean they’ll deliver the right message. Instead, start by thinking about what you want your audience to take away. Are you focusing on business growth, leadership, future trends, or sustainability? Once the theme is clear, we can help you find a speaker whose story, experience, and style align with that message.
Sometimes, the most impactful speakers are not the ones everyone recognises, but the ones who can speak with genuine insight and connection. We’ve seen powerful results when organisations choose a lesser-known innovation keynote speaker or change management speaker with a compelling, relevant story.
Know Your Audience
Your speaker should speak to your audience, not at them. Think about who will be in the room. Are they senior executives looking for fresh perspectives? Industry professionals navigating major change? A speaker who understands the challenges and goals of your audience will always create a stronger impact.
If you’re unsure where to start, our team can guide you. Whether it’s an event keynote speaker to energise the room, a leadership speaker to inspire your managers, or a future trends speaker to shape forward-thinking conversations, we’ll match your audience with the right voice.
Ask The Right Questions
Before booking, it’s worth asking a few key questions. What is the speaker’s experience with similar events? How do they tailor their message to different audiences? Do they prefer a keynote format or a more interactive session?
We encourage event organisers to look beyond a polished showreel. Ask for examples of past presentations, feedback from previous clients, and how they approach preparation. A great guest speaker won’t just show up on the day – they’ll collaborate with you in advance to make sure their message fits your goals.
Timing Is Everything
Popular speakers, especially those specialising in high-demand topics like sustainability, change management, and innovation, can be booked months in advance. Once your event date is set, it’s a good idea to start the conversation early. This gives you more choice, more time to brief your speaker properly, and a smoother lead-up to the event.
We’re here to help manage the logistics and communication to make this process easy. From initial enquiry to event day, we act as the link between you and your chosen speaker, ensuring everything runs to plan.
Think About Format
Is your speaker opening the day, closing it, or supporting a broader agenda? Are you running a hybrid event or streaming content online afterward? These details matter when selecting the right speaker and structuring their involvement. Some speakers thrive in an intimate Q&A format, while others are best suited to larger keynote sessions. We’ll help you understand what will work best for your setup.
Trust Our Experience
We’ve spent years working with a wide range of event speakers – from big names to rising voices. Our goal is always the same: to match you with someone who will leave your audience thinking, talking, and feeling inspired. Whether you need a leadership speaker, business growth speaker, or someone who can speak to emerging trends, we’ll guide you to the right fit.
Speak With Our Team To Find The Perfect Speaker For Your Next Event.
If you’re ready to find a speaker who can bring your message to life, get in touch with our team. We’ll help you navigate the options and uncover voices that will make a real impact – even if they’re not the ones you expected. You can also explore our keynote speakers to see who might be a good fit.
Contact us today and let’s make your next event unforgettable.
