One of the biggest mistakes we make as marketers is thinking of customers as them - like they are not us. As if customers somehow are seeking something different or see things differently than we as marketers do.
It’s really not that difficult - just think about what you like, how you like to live, what is your own reaction to something? You will likely find that this is exactly what your customers want and feel.
We are them and they are us!
Data is important BUT what’s the point of collecting all of this data if we don’t use it to tell powerful stories.
The most successful brands have a human connection through their marketing. If your brand has a human connection, customers will forgive you when things go wrong. In fact, they will even defend you!
Ensure transparency with your brand. If people understand who you are, why you do what you do and what’s next – you will win.
They don’t even have to agree with you, they just want transparency!
Again transparency! Bring people on the journey and be open about things that could go wrong. But ensure you provide solutions; ensure they know the plan and prepare them for the journey.
Stop looking at the macro, and look at ourselves – do you have a diverse group of friends?
We all expect our government, companies and schools to be inclusive and diverse. However, this isn’t the only way that we can make a difference.
We can all make a difference by looking at our friends and who we surround ourselves with to make a more diverse and open culture. If all of your friends look like you, sound like you and have the same opinions as you, nothing will ever change.
Photo Courtesy of Jacob Slaton Photography