What is the mode of the moment, what’s impacting them, what are their interests, ages and backgrounds. Definitely don’t focus on a speaker that appeals to you personally if you are not the audience demographic.
Be clear on what outcomes your are looking for, and ensure that everyone in the decision making process is on the same page with the brief – saves sticky situations later down the track. Ensure your speaker is clear on the brief – we always recommend having the brief in writing and a conversation which ensures clarity. It is always of benefit to have the briefing in plenty of time prior to the event so the speaker is not having to scramble to research at the last minute.
Ensure you have commitment in contract form – this is purely to protect you from any potential misunderstandings – we advise always having a contract in place which clearly outlines the expectations and terms, and protects both parties. We love handshake agreements but lets face it we are all so busy it helps to have clarity and can save a lot of time in the long run.
Louise always love to chat about all things speaker - so please feel free to get in touch with her 09 308 3605 or [email protected]