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Where Creativity & Strategy Collide

For too long, kindness has been associated with weakness. The opposite is true. Kindness is strength. Kindness is clarity. Kindness is bold.

Storyteller, brand strategist, creative innovator, digital native, author, leadership coach, kindness warrior.

Current work
Cassie is currently the Head of Content Marketing at The Warehouse Group working across all of the brands in the group (The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo 7). Across the Group, Cassie’s role allows her to bring together her passions for strategic storytelling, content distribution, best practice iteration of content bespoke to channels and media placement - and beyond!

Cassie is also a keynote speaker and travels the world to share her mission of human-centric and purpose driven marketing. She also loves to speak about how human insights can drive brand growth through authentic, impactful initiatives that drive change.

Currently a member of the VidCon Board of Advisors, Cassie helps to drive amazing content and ideas into local Australasian and global markets around online communities and influencer marketing.

Beyond that, Cassie often speaks and works across projects that lift the profile of women in business and digital as well as bringing visibility to the necessity of diversity in professional settings.

As a member of the LGBTQIA+ community and as an outspoken author/blogger, Cassie also often works with causes and community organisations in her free time.

Previous experience
Originally from Southern California, Cassie worked in operations management after graduating from the University of California Santa Barbara. Cassie also spent time in London before moving to New Zealand where she has worked across industries to grow an impressive depth of experience in her professional career with companies such as AA Tourism, Mercury Energy, ANZ bank, Air New Zealand, NZME, & The Warehouse Group.

Cassie worked as the elected Chair of Auckland Pride Board for a year and helped to deliver the largest and most successful Pride Parade in NZ’s history - Prime Minister Jacinda Ardern made history by marching in the Parade alongside 35,000 other participants and members of the public.



  • Culture
  • Sales
  • Change Management
  • Marketing
  • Trust & Ethics
  • Future of Work


  • Science & Technology
  • Digital


  • Resilience

Politics & Advocacy

  • Intergenerational Leadership
  • Women's Rights
Cassie is a truly innovative thinker and practitioner in the field of global marketing. She has great insight on how to build your business both locally and worldwide using innovative combinations of paid earned and owned media. She’s an expert in social video and social marketing, but also in so much more. She’s also a great teacher and speaker - her sessions at VidCon around the world are among the most popular each year VidCon International
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