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speaker

Cassie
Roma

Where Creativity & Strategy Collide

For too long, kindness has been associated with weakness. The opposite is true. Kindness is strength. Kindness is clarity. Kindness is bold.
Profile

Storyteller, brand strategist, creative innovator, digital native, author, leadership coach, kindness warrior.

Current work
Cassie is currently the Head of Content Marketing at The Warehouse Group working across all of the brands in the group (The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo 7). Across the Group, Cassie’s role allows her to bring together her passions for strategic storytelling, content distribution, best practice iteration of content bespoke to channels and media placement - and beyond!

Cassie is also a keynote speaker and travels the world to share her mission of human-centric and purpose driven marketing. She also loves to speak about how human insights can drive brand growth through authentic, impactful initiatives that drive change.

Currently a member of the VidCon Board of Advisors, Cassie helps to drive amazing content and ideas into local Australasian and global markets around online communities and influencer marketing.

Beyond that, Cassie often speaks and works across projects that lift the profile of women in business and digital as well as bringing visibility to the necessity of diversity in professional settings.

As a member of the LGBTQIA+ community and as an outspoken author/blogger, Cassie also often works with causes and community organisations in her free time.

Previous experience
Originally from Southern California, Cassie worked in operations management after graduating from the University of California Santa Barbara. Cassie also spent time in London before moving to New Zealand where she has worked across industries to grow an impressive depth of experience in her professional career with companies such as AA Tourism, Mercury Energy, ANZ bank, Air New Zealand, NZME, & The Warehouse Group.

Cassie worked as the elected Chair of Auckland Pride Board for a year and helped to deliver the largest and most successful Pride Parade in NZ’s history - Prime Minister Jacinda Ardern made history by marching in the Parade alongside 35,000 other participants and members of the public.

Expertise
Talking Points

Ethical Marketing: Brands as Gatekeepers, Marketers as Moral Compasses

The role of brands in a world of democratised digital influence, content creation and the ability to influence media is consistently changing. In a world in flux, what role should brands be playing when it comes to influencers, media spending, social & cultural movements? When should brands speak up for or against causes that are political, societal, or ethical? Are we, as marketers, ready to pivot hard and lean into understanding our customers as people and not as data points? Cassie Roma is here to dive deep into some of the biggest topics that we should all be talking about.

Storytelling for Business

In today's fast-paced digital world, we’re all living and working in a world stuck on play. There’s no pause. Because of this, it’s the attention economy that we’re trying to master. Brands, influencers, new media and traditional programming alike are all vying for our time when it comes to the content we consume and the ability to influence us. When it comes to building strong, successful brands in a new world, it’s the age-old principles of storytelling that drive the best creative results and that help great marketers stand out from the pack. Cassie Roma is an expert in helping brands build strategies around stories, creative execution, insight, data, distribution & amplification.

The Glorification of Busy: Slowing Down to Speed Up

If you’re like me, your life is a bit like a hamster wheel - built specifically for our human legs and cardiovascular machines, but not so much primed for healthy minds or souls. We live out our best years as worker bees, bound by a monotonous and perpetual cycle that has been colloquially dubbed the 9-to-5. I say colloquially because we all know that, as professional, we’d love an actual 9-to-5. I’ve heard typical working hours called out as “Gentlemen’s hours” often. Ahem, gentlepeople. This is 2019. In this session Cassie talks about realistic strategies for making space to slow-down, to think deeply, and to find time to work more effectively across your day-to-day projects.

Influence Schminfluence

Let’s face it, one person’s influencer is another person’s ‘unfollow.’ So in today’s social media-laden society, how do we as marketers and brands define influence when looking through the eyes of our customers? Is the term ‘influencer’ a smug smokescreen or a powerful tool in our branded-content and online social media arsenal? Cassie Roma breaks all of the rules to help you build your most impactful strategies yet when it comes to experts, gurus, ambassadors, & (yep, you guessed it) influencers.

Growing Up Social

Social media will NEVER AGAIN be as it was in the golden years... so now what? What are macro and micro trends in the video and online space that have the potential to change the world as we see it, or to crush some of the major foundations that we believe to be unbreakable.

Algorithms for Good: Standing on the Right Side of History

Almost everything we do, share, connect with, click on, or consume is tracked online & is used as fuel to feed massive content machines. Of the major players online, algorithms rule what we see, when we see it, and how often we’re served one piece of content over another. For a lot of our Millennial & Gen Z consumers, algorithms aren’t the deliverers of good, contextual information. Instead, we see a world where what we’re served can just as well divide us as it does bring us together. Which begs the question: as marketers, how we can re-train algorithms rather than simply try to game or crack them? Also, how do we as guardians of budget lines & big reach platforms imbue humanity and diversity into everything we do?
In a world of wide-open, world-wide-webs, who are the gatekeepers?

Women On Top

Goodbye old boys clubs, hello women in leadership! Digging deep into a once-taboo topic, we dive into top tips from top players on how they help to empower women in traditionally male industries as well as how they themselves have become progressively more comfortable with taking up space at the proverbial table. As the old/new saying goes, "If there are no more seats at the table, bring a folding chair."

Driving Diversity

Just as we all have our own unique view of the world, so too do we have a unique understanding on what diversity means. In a time where we all know that we need to think about and build diversity into our content streams, how do we do this? What are the rules (if there are any) around ensuring safe spaces online and in your own channels? Let’s talk algorithms, ethics, humanity, & the beauty of diversity.
Topics

Business

  • Culture
  • Change Management
  • Marketing
  • Trust & Ethics
  • Future of Work
  • Diversity & Inclusion
  • Sales & Business Growth

Innovation

  • Science & Technology
  • Digital

Motivational

  • Resilience

Politics & Advocacy

  • Intergenerational Leadership
  • Women's Rights
Feedback
Cassie is a truly innovative thinker and practitioner in the field of global marketing. She has great insight on how to build your business both locally and worldwide using innovative combinations of paid earned and owned media. She’s an expert in social video and social marketing, but also in so much more. She’s also a great teacher and speaker - her sessions at VidCon around the world are among the most popular each year VidCon International
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