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Social researcher, demographer and futurist.

Not only do we need to understand change, we must respond to it.

Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Current Work:

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Equipped with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark sits on a number of government, charity and industry boards, and is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Talking Points

Changing times, emerging trends; The top 5 trends transforming organisations

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

Understanding and engaging with the ever-changing customer

With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers.

A demographic snapshot of Australia: Now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

Understanding and engaging with Generation Z

Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.

Leading teams in changing times

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.

COVID-19: Leadership in anxious times - building resilient organisations

In times of uncertainty, leaders who communicate with confidence amidst fear and uncertainty are the ones people follow. In this session we cover the importance of communication, building resilient organisations, responding to disruption and how to be leaders who lead with clarity and resolve.

• The power of confident leadership in uncertain times
• Understanding social behavior: hopes, fears and expectations
• Managing change fatigue: shaping a culture of adaptability
• Communication essentials in a world of fake news and message saturation
• Generational intelligence: leading effectively across diverse age-groups.

COVID-19: Foresight - understanding the trends to prepare for the future

When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down.

• Why the key characteristic of a leader is foresight: knowing where to go
• From observing the changes to responding proactively: the power of situational awareness
• A snapshot of the current context, the emerging megatrends and a forecast of what’s next
• Value pools: finding opportunities in disruption
• How to innovate and adapt in fast moving times.

COVID-19: Work wellbeing - creating thriving teams in chaotic times

As the world of work continues to change, it is imperative that leaders know how to lead thriving teams amidst the chaos. This session gives an overview of the changing nature of work and aspects of employee health and wellbeing - from physical to mental to relational. Organisations and leaders will learn ways they can ensure their teams, wherever they are, thrive and are united in purpose.

• The heightened importance of work in uncertain times
• Enhancing workplace connection amidst remote working teams
• Enlarging leadership: developing a culture of wellbeing and growth
• The shift from mental wellness to mental fitness: what the data says
• Facilitating collaboration and participation with virtual teams

COVID-19: The future of work

With the impacts of COVID-19 extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to train and motivate staff virtually, this session will help leaders and organisations understand and navigate the future of work.

• How COVID-19 is ushering in a new level of remote working
• Working from home: what the research tells us
• Managing virtual teams: the communication and leadership essentials
• Generational nuances: improving productivity and engagement across the age-range
• A snapshot of what’s next: the where, how and why of work towards 2030.

COVID-19: The future of learning

From higher education to online learning, schools, blended delivery, F2F learning and smaller gatherings - COVID-19 will have an impact on how, where and when we learn. Leaders and organisations who understand these shifts will be best placed to help their students, trainees and employees to thrive in the midst of these changing times.

• What COVID-19 means for the future of schools and tertiary institutions
• Online, blended, virtual and digital: a snapshot of the new world of learning
• Education towards 2030: what the research tells us
• Engaging with digital learners: the basics of effective education
• Generation Alpha: the new learners defined.

Work Wellbeing: Leading thriving teams in rapidly changing times

Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on the new book by Mark McCrindle and Ashley Fell titled Work Wellbeing: Leading thriving teams in rapidly changing times, this session will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. It will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it. As they write in the book: “It turns out that business is ultimately about people, and the people, if well supported and led, deliver superior products, services and business outcomes”.
Mark was absolutely wonderful - his topic was spot on... good, meaty, relevant content, engaging, direct and funny - everything you want in a speaker! Real Estate Leadership Forum

Mark’s presentation was relevant, informative, energetic, engaging, useful and practical. Interesting and thought provoking. It was received very positively, and the leaders learnt from it.

International Airline

Mark was fantastic - feedback from his session has been excellent and he kept the group engaged for the entire 2 hour period. He did a lot of pre-work for us and really tailored the program to meet our conference objectives. All his efforts were much appreciated.

Financial Institution

It was excellent. It resonated really well with the attendees. Mark's passion was clear in his delivery.

International Technology Company

Well received - a lot of content but easily digestible - Mark kept it relevant and entertaining.

Financial Institution

Loved every minute of this presentation. Could have listened to Mark for the whole two days.

FutureGen Conference
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