Technology will master hardware and software. Humans must master Humanware.
Matt Hart is a global innovator, strategist, and educator whose work sits at the intersection of creativity, technology, and human potential.
As Founder of Better Ideas Faster, a global innovation practice, Matt leads programs that unlock new ideas, elevate people, and transform culture. Over more than 25 years, he’s partnered with some of the world’s most influential brands and artists - from American Idol, BBC, and Ed Sheeran to Cisco, Spotify, and UNICEF - designing creative systems that deliver real advantage through the twin pillars he calls Humanware and Fandom: the skills, behaviours, and creative intelligence that define human performance and connection in an age of AI and automation.
A serial entrepreneur, Matt is also Co-Founder of Sideways.ai, a next-generation learning platform pioneering knowledge-sharing for young minds, and Co-Founder of WSPR Technologies, a med-tech breakthrough redefining sleep health through positional science and quiet wearables. He’s now launching IndustryApproved - a preparatory platform for Gen Z to experience the power of becoming through personal truth, creative fluency, and fandom-making - future-proofing their potential in a world of constant change.
Matt’s social enterprise, BIF Schools, extends this mission into education - developing the next generation of creative problem solvers, innovators, and change-makers through creative curriculum, critical inquiry, and localised global problem-solving.
Currently completing a PhD in Creative Practice at the Royal Central School, University of London, Matt explores how story, performed as a creative practice of becoming, can connect individual transformation to collective culture.
His work, keynotes, and ventures share one purpose: to help people unlock creativity and connection - to build better ideas, faster.
Talking Points
The Humanware Advantage
In a world dominated by AI, Humanware is our ultimate edge.The Humanware Advantage
This keynote explores how the neuroscience of human creativity becomes the last competitive advantage - introducing systems that transform outer-minded thinking into today's performance unlock. Discover how to build teams that not only coexist with AI but thrive alongside it.
Key Takeaways:
- Understand the concept of Humanware and its role in peak performance.
- Learn practical systems of creative brain science as a brand new capability.
- Gather insights into building resilient teams that excel in an AI-driven world.
The Fandom Advantage
Transform customers into fans by building cultures of belonging.The Fandom Advantage
This session delves into the behavioural science of Fandom, where emotional connections turn brands into movements. Learn to innovate loyalty as a performance system that drives growth through having fans, not customers.
Key Takeaways:
- Discover the behaviours of Fandom and its impact on brand loyalty.
- Learn strategies to create emotional gravity around your brand.
- Build communities that foster lasting loyalty and growth.
Better Ideas Faster
Explore systems thinking for creativity - how world-class teams innovate under pressure and keep delivering at pace.Better Ideas Faster
This keynote provides frameworks for insight-led ideation, collaboration, and speed, empowering your team to think sharper, work smarter, and deliver better ideas faster in this age of acceleration.
Key Takeaways:
- Master systems thinking to enhance creative output.
- Understand the brain science of creativity for better co-creation and collaboration.
- Accelerate innovation through repeatable tools and strategies.
Schooling the Next Generations
Creative problem-solving is the ultimate future skill.Schooling the Next Generations
This session empowers educators and school leaders to embed creativity as a life skill, preparing the next generation to thrive, adapt, and lead in an ever-changing world.
Key Takeaways:
- Understand why creativity is the foundation of future learning
- Learn how to integrate creativity, innovation, critical inquiry and reflective learning into any curriculum.
- Equip students with future-ready capabilities to navigate and shape whatever comes next
Understanding Gen Z
Unlock the potential of the next generation by understanding how Gen Z learns, lives, and works. This keynote bridges the generational gap by showcasing what drives tomorrow’s workforce - and how to unlock the humanware within it.Understanding Gen Z
Key Takeaways:
- Gain insights into Gen Z’s learning, motivation, and working styles.
- Learn strategies to engage, empower, and retain emerging talent.
- Bridge generational divides to build cultures of innovation, inclusivity, and growth
Video
Introducing BetterIdeasFaster with Founder Matt Hart | Saxton Speakers
Matt is responsible for putting fans back at the heart of Sony Music! ... keep reading Sony Music UK
He bridges business, creativity, and humanity - every leader should experience this.
Working with Matt has been incredible - it’s a really refreshing approach to creativity that maybe has been lacking in the classroom.
Matt is an idea polymath!
