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Founder RedBalloon, co-founder of The Big Red Group & Shark Tank investor

Socially conscious leaders, who live purposefully, are the role models we need.


For 25 years Naomi has been bringing people together whether it’s with her experience businesses, her speaking or writing. She is a strong advocate of business owners.

Known as entrepreneur and business leader; following the growth of RedBalloon which she founded in 2001, Naomi co-founded the Big Red Group (BRG) in 2017.

Naomi had a corporate career with Apple, KPMG, IBM and Ansett Australia prior to becoming an entrepreneur. She is a prolific blogger, podcaster and business commentator, and appeared as the #RedShark in four seasons of Shark Tank Australia. She is a non-executive director at Big Red Group, Australian Payments Plus, Colonial First State and Weebit Nano. As well as the Cerebal Palsy Research Foundation and the University of Melbourne Business and Economics Faculty.

A true business leader and influencer, with more than 2.7 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging, humorous and insightful speaker. She has four seasons of her Podcast – Handpicked.

Naomi is relatable across a broad variety of audiences and topics, often drawing on her personal experiences to provide thoughtful and valuable views into topics; including the customer obsession, intentional leadership, growth mindset, personal development. She is a regular panellist on ABC The Drum.

Talking Points

Intentional Leadership

Entrepreneurship has a certain romance to it and what founders often do so well is to align people to the ’cause’. In this session Naomi shares what she does as a leader to focus people on the bigger game. Looking to consumer sentiment whilst staying focused using community contribution, she shares her leadership beliefs which will be relevant to anyone wishing to influence others.

By aligning ‘the right team’ to a vision, a deep sense of engagement and purpose she accelerated her idea into something big – but she has not done this without many bumps in the road, and great people around her. During this keynote discussion, Naomi will share her experiences and insights on frameworks, case studies and research, which are anchored around leadership, culture and the customer. She will finish the session by encouraging each participant to think about the ‘one thing’… that, if you worked on it, would make your experience of business easier each day. And whilst the near future is unknown she will connect audiences with her deep sense of positivity.

Growth Mindset

We all talk about growth, aspiration and intent, however too often the daily activities of running an enterprise get in the way of scaling a business. We all have limited time, energy and resources and how we use them will make a difference. In this keynote Naomi asks how you get ‘growth’ into the middle of every conversation. She challenges the thinking on what is important and she demonstrates real outcomes on how this can be done.

There are three key elements to a growth mindset and how one listens for opportunity is equally important. Naomi will talk not just about her own growth story but she will call on case studies, (Shark Tank stories), research and data to show what could be possible. This is a thought-provoking but entertaining session that will leave the audience inspired to action.

Live What You Love – Personal Development

This presentation will touch, move and inspire. It is relevant to most groups and is all about making powerful choices to live a life that you love. “If you love what you do every day, you never have to work another day in your life.” This is about putting meaning in your work, discovering your passion, learning about positivity and sticking with it, and being persistent.

This keynote is all about fulfilling your true purpose. Being an entrepreneur is not for everyone, but knowing what drives you will give you the platform for a rich and wonderful experience of life. Naomi will share real and vivid stories from her personal and business life to demonstrate the power of her personal motto, ‘If it is meant to be, it is up to me.’ The one word we consistently hear after this session is ‘inspirational’. You will be inspired to take action.

Customer Obsession

In this colourful and inspiring keynote, Naomi explores the challenges faced by many businesses that are ever fearful of disruption. With retail closures being reported daily, Naomi spells out her approach to ‘protection from disruption,’ and speaks to the value chain each business must build.

Outlining her 12 point ‘to do list’ to stay at the leading edge, Naomi blends the tools available, including: big data, AI, omnichannel and personalised customer experience to create intimacy, relationships and ultimately growth. She asks the question “What job is your product being hired to do?” and “What can customers count on you for?”

This thought provoking presentation draws on cases studies from around the world and will leave audiences in no doubt that it is not all ‘gloom and doom’ in business – growth will come from building unbreakable customer relationships.

- Knowing what you stand for – getting customers to talk about you and how to tackle the tricky world of
social media.
- How to set priorities to invest in scalable customer relationships.
- The customer obsession and using a framework as a scorecard to align everyone to the customer experience

Doing more with less – ‘Making AI a friend to your business’

In this presentation Naomi will guide the audience through a compelling exploration of the profound impact of implementing artificial intelligence in business. Showing how it can be useful as a tool, yet not ‘the answer’. She will demonstrate the need for review, critical thinking and how to know where and how to best to use AI as a tool.

In a rapidly evolving digital landscape, businesses face the dual challenge of reducing costs and expanding creative capacities. As a trailblazer in entrepreneurship, she will shed light on how strategically integrating AI can be a catalyst for achieving both objectives. By leveraging AI technologies, businesses can streamline processes, automate routine tasks, and optimize resource allocation, which ultimately will reduce costs.

However, the benefits extend far beyond mere cost savings. Naomi will illustrate how AI can be a powerful enabler of creativity. AI can liberates people to focus on critical thinking, innovation, and problem-solving. Through real-world examples, she will demonstrate how businesses can foster a culture of creativity and harness more from their teams.

She will speak from her own experience on how to do more with less. The Christmas 2023 RedBalloon advertising campaign was created using AI tools. she will let us know the outcome and the impact.

Furthermore, Naomi will delve into the role of AI in customer engagement. In a world dominated by personalized experiences, she will showcase how businesses can leverage AI to understand customer preferences, anticipate needs, and deliver tailor-made offers. From chatbots to predictive analytics, Naomi will explore the myriad ways AI enhances customer interactions, fostering loyalty and satisfaction. And as always Naomi will keep this personable, entertaining and relatable.

Finally, the keynote will address the overarching theme of efficiency. Naomi will share insights on how AI-driven insights and data analytics empower people to review, critique and assess findings to help them make informed decisions. This will allow them to adapt swiftly to market changes, and refine overall performance.

Join us as Naomi Simson unravels the transformative possibilities of AI, guiding us towards a future where businesses not only survive but thrive in the era of digital innovation.
Naomi has a unique ability to connect strategic thinking to practical tools and tactics that both large corporates and small businesses can implement. Taking people on a journey and telling engaging stories she is able to create great connections with the audience. City of Sydney

There was so much about Naomi's session that really resonated. Naomi's authenticity and her lessons around the importance of engaging and empowering our people, listening to our customers, knowing yourself and the role of leadership were all talked about for the remaining days of our conference. It was such a great talk around the importance of vision and values and the feedback I got afterwards from the team was overwhelmingly positive. We loved all of it and are very fortunate to have had Naomi at our session.


Naomi Simson launched our REIV Breakfast Club series. Naomi is a passionate speaker with a clear message about experiences. Experiences that occur with your brand, your people & your customers. Naomi shared with us her story and along the way got the room to understand key messages around how are people were experiencing their brand and service, that clients want dialogue and interactions and that marketing is a way of being. No one can have the greatest business in the world without the greatest people and how your employees speak about you is how your brand is perceived. In this current tight labour market Naomi's message was a key one for all managers and business owners. As she says in her book happy people = happy customers = happy profits.

Real Estate Services REIV

Naomi was a dynamic, energetic and passionate speaker. She presented powerful and clear messages that not only resonated because they were personal accounts, but also provided a refreshing and honest viewpoint. It was also incredibly exciting to see a female all-rounder who has persevered and achieved such amazing success. Naomi was easy to work with, not demanding at all, and is definitely someone we would love to have join us again.


In a sea of potential presenters, Naomi Simson is one of the best there is. During her keynote she created considerable interest with RedBalloon and other examples, but also demonstrated a deep knowledge of business, people and organisational issues that people at management level related to and were able to learn from. There was an overwhelming sense of warmth and satisfaction after the events, much of it based on Naomi being a living example of what she preaches and putting it within reach of others.


Animated, dynamic, amusing ... Naomi personifies RedBalloon's culture. At a Hudson Human Resources celebration, Naomi's candid insights, self-deprecating humour and unapologetic passion for her business kept the audience engaged, entertained and challenged to think differently. I highly recommend Naomi as an inspirational speaker.


Let's talk, enquire with Emma now

Emma McDowell

Let's talk, enquire with Emma now

Emma McDowell

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