Renowned for her work in negotiation, influence, and persuasion, Noa Sheer has empowered professionals across New Zealand, Australia, and the United States with evidence-based approaches to high-stakes communication.
As the founder of Sheer Negotiations, she collaborates with organisations to develop strategic negotiation frameworks, represent clients in complex deals, and deliver training to senior leaders and teams striving for optimal results.
Noa’s style is grounded in trust and relationship-building, avoiding outdated negotiation “games” in favour of deep insight into human motivation and creative problem-solving. Her teachings span how to build rapport swiftly, steer negotiations without relying on power, navigate cross-cultural differences, and negotiate with purpose—whether in stakeholder engagement, sales, or leadership contexts. Her work also champions practical strategies for women negotiators and offers inclusive tools for navigating sensitive or high-pressure scenarios.
Her impressive client list spans sectors and includes Westpac, Uber, NZ Defence Force, Australia’s Department of Defence, Genesis Energy, Elders Real Estate, Accor, NSW Health, and the Christchurch City Council, among others. Noa’s extensive experience spans both public and private sectors, where she consistently enables long-term value creation and durable, trust-based outcomes.
A respected academic voice, Noa teaches in negotiation at the University of New South Wales and the University of Auckland and is a visiting teacher at top institutions worldwide. Her co-authored book, Effective Negotiation: From Research to Results, is widely used in university programmes globally, reflecting her blend of rigorous research and real-world impact.
Talking Points
Negotiation Skills for valuable relationships
How do we negotiate with clients, colleagues or stakeholders with whom we want to nurture a relationship? We look at an interest-based model of negotiation; persuasion methods and trust building techniques to elevate your negotiation skills - get optimal outcomes while strengthening the relationship.
Negotiation Skills for valuable relationships
Negotiations Skills for Sales
There are many approaches to sales conversations. Ours is aimed at genuine connection, proactive needs identification and long term loyalty. We focus on understanding how the customer views the relationship with us, and how we can shift from “sales person” to “the trusted advisor”.
Negotiations Skills for Sales
Negotiation Skills for Women
In today’s competitive business environment, negotiation is not just a skill—it’s a necessity. For women, having the skills and confidence to negotiate for oneself, manage dominant personalities, and navigate internal stakeholder dynamics, could be the difference to unlocking your full potential. There is a wealth of literature which explores the differences between men and women negotiators, and provides insights and advice for women who want to negotiate strategically, confidently and successfully.
Negotiation Skills for Women
Negotiations Related Content - developed bespoke for the Client
Sheer Negotiation director Noa Sheer offers tailor-made content, relevant to her audience and the subject matter. Noa brings insights from the most compelling research studies, her negotiation experiences and a perspective informed by the fields of psychology, economics, management, motivation, gender, sales, international relations and influence.
Negotiations Related Content - developed bespoke for the Client
