A legendary figure in New Zealand rugby, Samuel Whitelock is one of the most capped All Blacks of all time and a towering presence in the world of sport and leadership.
Known for his resilience, humility, and tactical brilliance, Whitelock’s career spanned over 15 years at the elite level. He debuted for the All Blacks in 2010 and quickly became a cornerstone of the team’s forward pack. With over 150 test matches to his name, including two Rugby World Cup victories (2011 and 2015), he is celebrated not only for his longevity but for his unwavering commitment to excellence and team culture.
Whitelock captained both the All Blacks and the Crusaders, leading with quiet authority and earning deep respect across the rugby world. His leadership style—grounded, strategic, and team-first—has been widely praised as a model of modern sporting professionalism.
After retiring from international rugby in 2023, Whitelock returned to his roots in the Manawatū region, embracing a new chapter as a farmer. His transition from elite sport to agriculture reflects his deep connection to the land and his passion for sustainability, family, and community. He now applies the same discipline and values that defined his rugby career to life on the farm, championing regenerative practices and rural wellbeing.
Samuel Whitelock is admired not only for his sporting achievements but for his integrity, work ethic, and ability to inspire across generations. His story is one of leadership, legacy, and the power of staying true to one’s values.
