Steve Bayliss is one of New Zealand’s most experienced and awarded marketing professionals. He is a passionate advocate for deep insight, cultural sustainability, outstanding customer experiences, technology innovation, and the power of creativity. He is a storyteller, speaker, coach, and business advisor, with a driving passion for building great brands and customer franchises.
Steve’s career started with international brewer Lion Nathan where it culminated in an Australian based role developing and teaching marketing best practice across New Zealand, Australia, and China.
Steve then moved to the United States where he spent a few years in the FMCG sector before moving back to Australia.
Steve returned to New Zealand to lead marketing and innovation at Air New Zealand in 2004. At the time the airline was struggling out of the after-effects of Ansett. The balance sheet was rebuilding, but staff and customer engagement were in the doldrums. By the time Steve left the business seven years later, Air New Zealand had been awarded world airline of the year. Staff engagement was outstanding, a program Steve led, and customers were singing the airlines praises.
Steve then moved to Foodstuffs New Zealand, setting up a central function serving the two cooperatives across marketing, public relations, customer experience, CRM, Advanced Data and Analytics, and Acquiring functions. Again, it was a period of reinvention where everything had to be built from the ground up. It was also a time that signalled the start of a vibrant period of growth for the cooperatives.
Steve also served as Chief Creative Officer at Sky Television, helping reinvent the business. Moving from a linear broadcaster to a data-rich, modern digital business.
Steve is a published author with a successful business book, Branded Culture, released in 2019, and two novels.
Today, Steve is a writer, professional director, and consultant. He is a sought-after speaker and advisor to a broad range of businesses including the technology and AI space.
Feedback from our team on Steve's presentation was overwhelmingly positive. Steve is a very relaxed speaker who managed to weave interesting stories into a really engaging presentation in th ... keep reading Kiwi Property Group Limited
