With determination, support, and a shift in mindset, it’s possible to turn your life around
Ben Purua is a motivational speaker, farmer, and community leader whose life story is a powerful example of resilience, redemption, and purpose.
Growing up, Ben faced challenges that left him searching for belonging and direction. His journey took him through some of the darkest places — including time in prison — but it was there that he discovered a determination to change his life. Through hard work, faith, and an unshakable drive to create a better future, Ben turned his struggles into strength and his pain into purpose.
Today, Ben is recognised as an award-winning dairy farmer and leader in the agricultural sector. He has been honoured as a finalist for New Zealander of the Year and is widely respected for his ability to inspire others with his story of transformation. On the farm, Ben has not only built a successful career but also created opportunities to mentor and support others, particularly rangatahi Māori and people searching for a second chance.
Through his business ventures, including the clothing brand Kāmu tō Pāmu and the social platform FarmUpNZ, Ben has blended his cultural identity, passion for farming, and commitment to community. He uses these platforms to uplift others, spread positivity, and encourage people to focus on their wellbeing and purpose.
As a speaker, Ben brings energy, honesty, and authenticity to every audience. Whether addressing schools, businesses, or community groups, he reminds people that their past does not define their future. His message is simple yet powerful: redemption is possible, purpose can be found, and hope is worth holding on to.
Ben Purua’s story continues to prove that even from the toughest beginnings, a life of impact and leadership can be built.