Brianne West is a New Zealand entrepreneur and environmental advocate. She is the founder of Incrediballs, a groundbreaking plastic-free drink concentrate brand, and previously founded and scaled Ethique, a global leader in sustainable beauty, which she sold in 2020 before stepping down as CEO in 2023.
Her latest venture, Incrediballs, aims to revolutionise the drinks industry with the world’s first plastic-free, shelf-stable drink concentrates. With billions of single-use drink bottles produced annually, Incrediballs offers an innovative, sustainable solution designed to eliminate plastic waste. Launching in 2025, the brand leverages cutting-edge green chemistry to deliver fun, environmentally friendly products without compromising on taste.
Brianne’s entrepreneurial journey is driven by her passion for conservation and belief in the power of purpose-led businesses. Ethique grew from her kitchen startup into a multi-million-dollar company operating in over 20 countries, widely recognised as a pioneer in sustainability. After stepping away, Brianne has focused on developing innovative brands that challenge traditional industries and prioritise the planet.
Her achievements have earned her numerous accolades, including EY Young Entrepreneur of the Year, Stuff NZ Women of Influence (Business Enterprise), and recognition as an Obama Foundation Leader.
As a speaker, Brianne inspires audiences with her insights into building impactful, socially conscious brands and tackling global challenges. Her key topics include sustainability innovation, disrupting industries, and the realities of entrepreneurship.
With a mission to rid the world of unnecessary waste, Brianne West is proving that ethical business and success go hand in hand.
Talking Points
Building purpose-driven brands
Learn how to create businesses that balance profitability with sustainability. Brianne shares insights from founding and scaling Ethique and Incrediballs, demonstrating that ethical practices and commercial success can thrive together.
Building purpose-driven brands
Tackling the global waste crisis through innovation
Explore how innovation and green chemistry can eliminate single-use plastics and transform industries. Brianne reveals the practical steps businesses can take to reduce waste and lead systemic environmental change.
Tackling the global waste crisis through innovation
Resilience and leadership in entrepreneurship
Gain practical strategies for overcoming challenges, staying true to your mission, and leading with impact. Brianne provides candid advice drawn from her journey of building and scaling global brands.
Resilience and leadership in entrepreneurship
Audio
We felt blessed to have Brianne West from Ethique join us as our guest speaker at the Seed Waikato 2nd Birthday event. This comment from one of the attendees really sums it up for us, 'Brian ... keep reading Seed Waikato
Brianne was our keynote speaker at the sold-out Impact Summit with over 300 young people eager to make a difference. Brianne's story was authentic & relatable and had some great tangible key messages that attendees could take away and put into action. I would highly recommend Brianne as a speaker who can inspire an audience to think differently about the future of business and sustainability.
We were so fortunate to have Brianne speak at our Icehouse annual lunch with an audience made up of Hawkes Bay's most innovative and successful business owners. Brianne captivated the crowd with her wit and humour and insightful address. She kept the audience engaged and wanting more. She was a member of the panel discussion which again entertained and educated the audience.
