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Career CEO and passionate leader of change through people.


Bruce Cotterill describes his career as a 'vertical learning curve'. He is a 'transformation leader' with extensive experience across a range of industries, including real estate, media, financial services, technology and retail, and a variety of ownership models, including both public company and private equity.

Previous experience
As CEO, Bruce has led real estate group Colliers, Kerry Packer’s ACP Magazines, and iconic New Zealand sportswear company Canterbury International. In 2008, he was asked by shareholders to step in as CEO of Yellow Pages Group to lead the company through a period of dramatic change, including the restructure of the company’s $1.8 billion of debt.

At just 34, Bruce was appointed to lead Colliers, Australia’s number one commercial real estate organisation. He subsequently developed the Seven Principles of Profit concept and embarked on a new journey, speaking to corporate audiences and sharing his thoughts and ideas with executives and business owners. Since then, he has taken on three further CEO roles as well as countless directorships and consultancy programs. Although the experiences change, those seven headings are just as relevant as they ever were.

Bruce is a passionate leader of change and is genuinely interested in business performance improvement. He is a lifetime leader, who focuses on clear objectives, enhanced personnel engagement and improved customer orientation. He has continuously delivered vastly improved results through his involvement in organisations.

Current work
He is now a professional director and advisor, and is a highly regarded business communicator, assisting organisations to maximise their performance and profitability. He is one of Australasia’s leading conference keynote speakers and a wonderful storyteller who adds humour and inspiration to his presentations. His recent consultancy activity has included assisting Telstra in identifying more than $100 million of profit improvement opportunity and advising the Canterbury Earthquake Recovery Authority in Christchurch, New Zealand.

In his 'spare time', he is a husband, father, lifeguard, ageing triathlete, competitive ocean swimmer and frustrated golf



  • Sales
  • Mastering Leadership
  • CEO & Company Directors
  • Change Management
  • Entrepreneurship & Entrepreneurs
  • Marketing
  • Customer Service

Lifestyle & Wellbeing

  • Work-Life Balance


  • Inspiring Stories

Politics & Advocacy

  • Leadership
Bruce's presentation contained the key elements of leadership and profitability we were seeking. Critical business philosophies succinctly expressed. The Professionals
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