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Career CEO and passionate leader of change through people.


Bruce Cotterill describes his career as a 'vertical learning curve'. He is a 'transformation leader' with extensive experience across a range of industries, including real estate, media, financial services, technology and retail, and a variety of ownership models, including both public company and private equity.

Previous experience
As CEO, Bruce has led real estate group Colliers, Kerry Packer’s ACP Magazines, and iconic New Zealand sportswear company Canterbury International. In 2008, he was asked by shareholders to step in as CEO of Yellow Pages Group to lead the company through a period of dramatic change, including the restructure of the company’s $1.8 billion of debt.

At just 34, Bruce was appointed to lead Colliers, Australia’s number one commercial real estate organisation. He subsequently developed the Seven Principles of Profit concept and embarked on a new journey, speaking to corporate audiences and sharing his thoughts and ideas with executives and business owners. Since then, he has taken on three further CEO roles as well as countless directorships and consultancy programs. Although the experiences change, those seven headings are just as relevant as they ever were.

Bruce is a passionate leader of change and is genuinely interested in business performance improvement. He is a lifetime leader, who focuses on clear objectives, enhanced personnel engagement and improved customer orientation. He has continuously delivered vastly improved results through his involvement in organisations.

Current work
He is now a professional director and advisor, and is a highly regarded business communicator, assisting organisations to maximise their performance and profitability. He is one of Australasia’s leading conference keynote speakers and a wonderful storyteller who adds humour and inspiration to his presentations. His recent consultancy activity has included assisting Telstra in identifying more than $100 million of profit improvement opportunity and advising the Canterbury Earthquake Recovery Authority in Christchurch, New Zealand.

In his 'spare time', he is a husband, father, lifeguard, ageing triathlete, competitive ocean swimmer and frustrated golf

Bruce's presentation contained the key elements of leadership and profitability we were seeking. Critical business philosophies succinctly expressed. The Professionals

Excellent presentation - a first class performance. Your mix of humour with business experience makes the principles and suggestions you put forward both credible and easy to understand. The manner in which you can take reasonably complex management principals and reduce them to "why haven't we been doing this for years" material for participants, stamps you as very rare in today's business speaking world.

Stadium Australia

Bruce’s presentation was excellent and dynamic. Delegates thoroughly enjoyed the presentation and interaction with the audience. We would not hesitate in recommending Bruce. He was extremely communicative leading up to conference to get a feel and understanding of the people attending and our brief which was great.

Roofing Association Annual Conference

I found you to be very inspirational. I have implemented many of your principles back in my store and had great success. Every staff member is working towards the same goal and we have a quick meeting every morning to reinstate the day’s objectives. As managers, we know that simplicity is the key to running an effective business but we tend to over complicate things and end up getting confused about our focus, not to mention staff getting confused as well. Listening to you speak made me remember why keeping it simple is so important and reinstating that daily with your principles has been an enormous help.

Radio Rentals

Bruce had the difficult job of being the closing presenter at the Rotary Youth Leadership Program. From the start, he captivated the 30 young leaders in the room, making his leadership points clearly with interesting and real stories. It is amazing to see someone with such an extensive corporate background connecting so well with young people starting out their careers. Everyone in the room could relate to the messages. Outstanding!

2015 Rotary Youth Leader Program

I wanted to thank you for a wonderful presentation. You made a definite positive impact on me that will benefit my approach to doing business. I so appreciate the time and thought you put into your work and am grateful that you are doing what you love to help others succeed.

Five Minutes of Courage

As a business owner sometimes you need to step back and look at how far you have come, where you are now and plan on how far you want to go. In Bruce's presentation he took us on that journey. He not only inspired with his own stories of business transformation but also shared resources and tools that could be used in any business. Add to that him being an entertaining presenter, and it was an hour well spent.

Investors Choice Mortgages

I want to thank you, again, for your presentation. I’ve attended many, many, professional presentations over the years, and yours was one of the best I’ve seen. Both the style of presenting and - most importantly - the content were fabulous. Your point about change and lack of predictability resonated with me, because I’ve been preaching to my students for years that advertising is all about change, and they should not only get comfortable with it, but should embrace it.

Michigan State University

Bruce was very well organised and took the time to understand our event, content purpose and how best to maximise audience engagement. His delivery was entertaining yet relevant, offering authentic commercial insight to our business leadership group.

Mazda New Zealand

Bruce Cotterill was fantastic - the best speaker at our recent leadership event. His understanding of our business and awesome sense of humour made his presentation engaging and entertaining. Attendees rated him the best they have heard to date!

ANZ Banking Group NZ Ltd
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