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and James Robinson

Founders of My Food Bag, Au Pair Link and Tend


One of New Zealand’s most successful young entrepreneurial couples. Cecilia and James Robinson love start-ups and know what works and what doesn’t. They are fast paced, fun, loving, bold, dynamic and love to win.

Cecilia Robinson is an in demand keynote speaker - as an award winning business woman who founded Au Pair Link and My Food Bag - one of the most talked about and fastest growing companies in New Zealand. A serial entrepreneur and innovator, Cecilia is now the founder and Co-CEO of Tend Health. Cecilia has won more awards than you can shake a stick at (Supreme Winner 2017 Women of Influence Awards, Next Magazine Businesswoman of the Year 2014, EY Young Entrepreneur of the Year 2013, HER Businesswoman of the Year 2012 to name a few).

As well as her My Food Bag Directorship, following 6 years as Co-CEO, Cecilia is a board member and founding trustee of the Prince’s Trust New Zealand. Devoted mum to Thomas, Leila and Charlie, Cecilia is passionate about helping women in business and solving the everyday problems of working mums and dads.

James is Cecilia’s partner in life and business. As co-founder of Tend Health, Au Pair Link and My Food Bag, James has run the Marketing, Digital and Finance teams. James is also well-versed in M&A transactions having led the sale process for both companies.

Currently the Co-CEO of Tend and a Director of My Food Bag, James was previously the Co-CEO of My Food Bag. James understands the governance requirements in modern high growth, digital businesses. With experience in industries ranging from health to childcare and food, James understands what it takes to be successful no matter the market.

Cecilia and James are interested in creating and getting involved in business that makes a difference in our communities. They are passionate about growing good (ethical and sustainable) business and building lasting customer love.

Cecilia and James can share their experiences running successful companies, entrepreneurship, leadership, culture, work-life balance and much more!

Mentor Me: One-on-one digital mentoring The session was excellent, James and Cecilia were so great to talk to, friendly and inspirational leaders. We came prepared for the hour long session and covered off a range of topics - they provided great insights and examples as well as getting us to think differently. They were great at posing questions that helped guide our thinking - overall it was a really beneficial session, highly recommend! Fab Group

Mentor Me: One-on-one digital mentoring Last week I had the pleasure of virtually meeting Cecilia and James Robinson after winning a Mentor Me competition via Celebrity Speakers. For 60 minutes I had the opportunity to talk with Cecilia and James around business planning and continuity, which was particularly helpful during the current climate. They had some really great insights and ideas and were really engaging and on point with their thinking. I came away from the session feeling highly motivated and confident about tackling some of the issues the business events industry is currently facing, and on a personal level I felt renewed energy to reflect on what is important to me and my family and to ensure I retain the work/life balance I have always worked so hard to achieve. I highly recommend a session/s with Cecilia and James and many thanks to the Celebrity Speakers team for giving me this fantastic opportunity.

Lime & Soda

Mentor Me: One-on-one digital mentoring Cecilia and James were direct and decisive when providing advice around my business. They were able to pinpoint areas that would generate growth and encouraged me to reflect on what our advantages and goals were.

Babysitters Club
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