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& Justine Ross

Passionate New Zealand Entrepreneurs


Geoff and Justine Ross are proud and passionate kiwis.

Co-founders of the iconic vodka brand, 42 Below which changed the way New Zealand and in particular the investment community viewed growth brands (they listed on the NZX in 2003). It also brought a new style of marketing to the world and won the hearts of bars and bartenders all over the world, from the Ritz in London to the coveted Bungalow Eight in NYC.

Together alongside their sons, Geoff and Justine are now focused on farming their sheep and beef station in Otago - Lake Hawea Station, which they have developed into New Zealand’s first carbon positive certified farm and are living by the values of the station: Environment, People and Innovation.

Geoff is also chairman of Moa Group and is a trustee of the Endangered Species Foundation and of Pure Advantage New Zealand.
Justine authored the bestselling book Every Bastard Says No and she has been a trustee of The Rising, Play it Strange Charitable Trust and a judge of the AMP Do Your Thing Awards.

Both Geoff and Justine continue to be involved in mentoring many start-up businesses and have a passion for entrepreneurial spirit in New Zealand.

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