A towering figure in New Zealand rugby, Ian Jones has left an indelible mark on the sport both on and off the field.
Growing up in the Whangārei suburb of Kamo, Ian quickly earned the nickname “the Kamo Kid” and rose through the rugby ranks with determination and skill. In 1990, he made his debut for the All Blacks against Scotland at Carisbrook in Dunedin, marking the occasion with a try. Remarkably, in 1996, he celebrated his 50th cap on the same ground, against the same team, scoring another try—a fitting milestone for a player whose career was defined by consistency and excellence.
Throughout the 1990s, Ian became renowned as one of the greatest locks in New Zealand rugby, overcoming early criticisms about his slight build to become a cornerstone of the national team. He represented the All Blacks in 105 games, including 79 tests over 11 years, and played 35 consecutive tests during his tenure. Domestically, he competed in Super 12 rugby for the Chiefs and represented North Harbour in the NPC.
In 1999, Ian moved to England to play for Gloucester, rounding out an illustrious playing career before retiring and returning to New Zealand in 2002. His insights and deep knowledge of the game soon found a new home in broadcasting, where he became a regular rugby commentator for Sky TV.
Beyond the commentary box, Ian’s passion for rugby and his heritage converged in 2025 when he stepped into the role of General Manager at the All Blacks Experience in Auckland—a fully guided, interactive showcase celebrating New Zealand’s national rugby teams. Having previously served as an ambassador and advisor for the attraction, Ian was well placed to lead the venture, which has welcomed over 100,000 visitors since opening in 2020.
Proud of his Ngāi Tahu and Kāti Huirapa ki Puketeraki whakapapa, Ian embraces the chance to connect his whānau, culture, and beloved sport, aiming to share the wairua of the All Blacks with fans from around the world. His contributions to rugby were formally recognised in 2010 when he was appointed a Member of the New Zealand Order of Merit for services to the sport.
Ian Jones remains deeply committed to inspiring the next generation to dream big, carrying forward the legacy of the jersey he wore with such pride.
Talking Points
Rugby Story, Teamwork, Leadership & Personal Journey
From small-town Whangārei to becoming an All Blacks legend and sports broadcaster, Ian Jones has built a life around rugby, resilience, and cultural pride. In this inspiring keynote, he shares stories from the field, insights on building trust and leading through change, and how embracing his heritage and values has shaped his path — on and off the pitch.
Rugby Story, Teamwork, Leadership & Personal Journey
MC
Warm, engaging, and effortlessly authentic, Ian Jones brings his trademark humility and sharp rugby insight to the stage as an MC. Whether steering a formal event or keeping the energy high at a gala, the “Kamo Kid” connects with audiences through humour, storytelling, and his deep love for the game that’s shaped his life.
MC
