James is the Founder of Au Pair Link and My Food Bag, alongside his wife Cecilia Robinson. With revenues exceeding 100 million, My Food Bag has changed the landscape of the online retail food sector.
As co-founder of two highly successful NZ start-ups - James has run the Marketing, IT and Finance teams of both businesses. He lives and breathes the fast paced world of start-up/high growth business. With experience in industries ranging from tech to childcare and food, James understands what it takes to be successful no matter the sector.
After launching Au Pair Link, one of New Zealand’s largest home based childcare providers, James led the successful exit process and subsequent sale of the company to publicity listed Evolve Education Group as part of their IPO.
A down to earth Kiwi bloke having grown up on an East Coast Sheep Farm outside of Wairoa. James has an intimate understanding of what it takes to be successful as an entrepreneurial husband and wife team - juggling the demands of a young family and commercial successes.