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speaker

Mike
Hutcheson

Columnist, entrepreneur, marketing guru.

Profile

Mike has spent most of his life working out what makes people tick and figuring out what they want and why.

Previous experience
Marketing
He co-founded leading advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated his advertising career in Auckland as Managing Director of Saatchi and Saatchi.

He was also a director of a family building company and in the early 80’s set up Replica Homes, with franchises throughout New Zealand

In 2003 he launched The Lighthouse Ideas Company and in 2008 he helped undertake a management buyout of Image Centre; multi-channel communications group, with interests in digital and offset printing, publishing, video-production, retail advertising and web development. He set up Scarborough Fair, a Fair Trade organic coffee and tea marketing company, planted Lonely Cow vineyard on Waiheke, and has interests in a wine distribution company operating through Nashville, Tennessee.

Author
Mike has written four books, and has been a regular television guest and commentator. He writes an Innovation column for Idealog magazine, one of his company’s portfolio.

Awards and Education
In 2012 he was named Business Columnist of the Year in the Magazine Publisher’s Awards. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours) his thesis was on the alchemy of innovation in New Zealand business. As of 2016 Mike was appointed Adjunct Professor of Innovation at Auckland University of Technology.

Current work
In 2018 Mike joined I Want Orange, an experiential marketing agency behind many of New Zealand’s most iconic public events and activations, as Creative and Innovation advisor and was appointed Chair of the Board.

Expertise
Topics

Business

  • Sales
  • Mastering Leadership
  • CEO & Company Directors
  • Change Management
  • Entrepreneurship & Entrepreneurs
  • Marketing

Innovation

  • Creativity

Motivational

  • Inspiring Stories
  • Entrepreneurship

Politics & Advocacy

  • Leadership
  • Reputation
Feedback
Mike far, far, far exceeded my VERY HIGH expectations, he was stunning! ACENZ
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