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speaker

Mike
Hutcheson

Columnist, entrepreneur, marketing guru.

To create change you have to change something. That means thinking differently and changing the rules. I can show you how.
Profile

Mike is an Adjunct Professor at the Auckland University of Technology. He has spent most of his life working out what makes people tick, what they want and why.

Current work

The World Economic Forum Report 2019 states that the top three skills required for the next decade are Critical Thinking, Complex Problem Solving and Creativity. Mike is expert in all these areas.

Past work

He is a serial start-up guy, having co-founded leading advertising agencies Colenso BBDO and Hutcheson Knowles Marinkovich. His advertising career in Auckland culminated with him becoming Managing Director of Saatchi and Saatchi. He was also a director of a family building company and, in the early 80s, set up Replica Homes with franchises throughout New Zealand

In 2003 he launched The Lighthouse Ideas Company, set up Scarborough Fair, a Fair Trade organic coffee and tea marketing company and planted Lonely Cow vineyard on Waiheke Island. He is a director of a number of private and public companies and has interests in a wine distribution company operating through Nashville, Tennessee.

Mike has written four books, and is a regular television guest and commentator. He writes an Innovation column for Idealog magazine, and has been named Business Columnist of the Year. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours). His thesis was on the alchemy of innovation in New Zealand business.

Hutcheson says, “To create change you have to change something. That means thinking differently and changing the rules. I can show you how.”

Expertise
Feedback
Mike far, far, far exceeded my VERY HIGH expectations, he was stunning! ACENZ

Mike was very professional and informative.

Radioworks

Mike was entertaining and informative - he did a great job.

NZ Herald

The audience listened attentively and enjoyed Mike's presentation. He was just the right person and perfect for the occasion.

Warren & Mahoney Ltd

Mike was hilarious, comfortable, informative, inspirational and fun, which is exactly the atmosphere we wanted our event to have.

Datamine Limited

Informative, well spoken, followed our “briefing” guidelines, exceptionally friendly and accommodating. Mike was fantastic. This is the second time we have engaged Mike to speak for us at a sponsored function. We asked that he trim his slides down to suit a 35 minute timeslot which he did beautifully without any obvious changes to his content.

Centreport

"Mike spent the time to meet with me and review his presentation. He was entertaining and illuminating, a great way to start our conference."

Insurance Advisernet New Zealand

Mike was a true professional - fantastic message and is so wonderful to work with.

REINZ

Mike presented at our HR Summit about seeing the world differently, and sharing his experience. He was a fantastic speaker, had the room enthralled as well as being very funny! Elephant will definitely have Mike back to another event.

ElephantHR
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