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Pic
Picot

Founder of Pic's Peanut Butter

Profile

Pic Picot is the Owner/Founder of Pic’s Peanut Butter, a simple blend of roasted peanuts and salt that in nearly 12 years has become the best-selling peanut butter in New Zealand.

Pic, a legally blind peanut butter lover, with no experience in the food industry, made his first peanut butter for him and his son’s enjoyment in 2007. He leased a small commercial kitchen and sold some at the Nelson Saturday market.

Pic’s fifth Nelson factory opened earlier this year and currently employs 50 people, produces around 26,000 jars a day, and exports to the US, UK, South East Asia and Australia.

Expertise
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Pic's unique presentation style reflects his story and amazing journey, he is such a great character and he got involved with our event by spending extra time to meet the audience. He talked about the quintessential "kiwi number 8 wire" way of building his success in a very unassuming and entertaining way. Quest Serviced Apartments (NZ) Ltd
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