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Entertaining look on how Bugs can help us to rediscover the Planet's Operating Manual.


Background: Born in Indonesia, raised and educated in the Netherlands and migrated to New Zealand in 1978 with an MSc (Hons) in silvicuture, animal ecology and conservation from Wageningen University.

Entomology was always an important hobby that later became part of his media persona: the Bugman.

Ruud studied kiwi in Waitangi forest and worked as scientist (entomology) with the Ministry of Agriculture (now MPI) for 14 years, before tackling the world of media, communication and consultancy on his own.

Newstalk ZB's Ruud's Awakening was a popular radio talk-back program for more than 27 years.

Television programmes were numerous and varied over the past 25 years, with highlights Maggie's Garden Show, the children's programme What Now? and various series for Animal Planet and Discovery Channel (Buggin' with Ruud, etc).

Current work:

Author and columnist

He is a regular magazine columnist on ecology, bugs and gardening and wrote a few books, while lecturing plant protection at UNITEC in Auckland.


He's a trustee of Project Crimson, Kiwis for kiwi, the Air New Zealand Environment Trust, Kids Restore New Zealand and patron of the Little Barrier Island Supporters Trust, the National Wetland Trust, as well as Trees for Survival, Southland Community Environment Trust and Wingspan. Of course¦ all these Trusts have a great common factor.


In 2008 the Waikato University bestowed on him an Honorary Doctorate and in 2009 his alma mater University in Wageningen (the Netherlands) awarded him the prestigious prize of Outstanding Alumnus.

Her Majesty the Queen decided in the New Year's Honours List 2018 - that an Order of Merit (MNZM) would look great behind Ruud's name¦ a serious honour indeed.

Environmental Education is becoming an increasingly important facet of his activities: "If we are serious about our Operating Space (the Planet) then we need to ensure that the younger generation are trained to become Science and Nature-literate".

œImagine if we could teach the whole curriculum, out there, in nature and use the environment as a context for Education!

As a result, Ruud is championing Biodiversity, biosecurity and environmental education projects from Fiordland to Hawkes Bay (Cape to City) and Bay of Islands, engaging whole communities in citizen science.

Try stopping him!

The audience reaction to Ruud was very positive; there was much interest in his bug display. Employers & Manufacturers Association (Northern) Inc.

Ruud made sure he knew the audience make-up and the material discussed during the conference that day and tailored his presentation exactly. He capped off a fabulous day and contributed to the overall excellence of the two day conference.

Fresh Ideas

Fantastic presentation by Ruud, he's a very engaging and entertaining speaker! Our audience really seemed to enjoy it and were fascinated by all the live insects he brought along (and the dead ones). Ruud had some good messages about protecting our fauna and flora and we enjoyed hearing about the work he does with children about looking after nature. Would recommend him to anyone, worth every cent.

Dairy NZ

Ruud was a delight to work with, he was very enthusiastic about the content of the Environmental Compliance Conference and his talk fitted in perfectly with the theme of the event. Our delegates raved about how much they enjoyed Ruud's presentation and all remarked on how entertaining he was. Ruud is a very funny, personable, intellectual, insightful and entertaining speaker and we would highly recommend him!

New Zealand Planning Institute NZPI

Wonderful, very engaging and very appropriate “ very knowledgeable about the topics covered and lovely to deal with and very flexible.

Kakapo Recovery Programme

Ruud was very engaging, he kept everyone alert at all times and the crowd loved him. We will definitely use him again.

Oceania Healthcare

Ruud was engaging, funny and factual. He grabbed the attention of the audience.

Waikato Science Teachers Association
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