Sam Stubbs is the co-founder of Simplicity, one of New Zealand’s fastest-growing and most socially conscious KiwiSaver plans. Under his leadership, Simplicity has redefined what it means to manage money with meaning—operating as a nonprofit that donates 15% of all fees to charity and prioritises responsible investing.
Before launching Simplicity, Sam carved out a formidable career in finance, serving as CEO of Tower Investments and Managing Director of Hanover Group. His international experience includes roles at Goldman Sachs in London and Hong Kong, as well as time with NatWest Markets, Fay, Richwhite and IBM. Across all of these roles, he developed a reputation for integrity, strategic insight, and a relentless focus on doing business better.
Sam holds an MA (Hons) in Politics from the University of Auckland, reflecting his lifelong curiosity about systems, leadership, and the greater good.
Sam is a father of 4 children, and has no time for any hobbies! He dreams of Simplicity and sailing around the world.
