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Founder and CEO of Little Yellow Bird


Samantha is the Founder and CEO of Little Yellow Bird, a uniform company, providing their customers with complete transparency and their workers with safe jobs and fair pay. Little Yellow Bird was founded in 2015 when Samantha was only 25. Since then, she has grown the business to become one of New Zealand's most well-known businesses championing sustainable and ethical production and now supplies over 400 organisations in New Zealand, Australia and the USA with their uniform requirements. In 2019 Little Yellow Bird raised half a million dollars via an equity crowdfunding campaign to grow their impact.

Samantha's background is in Supply Chain Management and she served as a Logistics Officer in the Royal New Zealand Air Force for six years before setting up Little Yellow Bird.

Samantha has a Masters in International Security and a Masters in Engineering Management, is an Edmund Hillary Fellow and was recognised as New Zealand's Young Innovator of the year in 2017. Finalist for the Women of Influence Awards in both 2017 and 2018 and was a category winner as well as winning the Supreme Award at the 2019 Sustainable Business Network Awards.

Samantha’s story is highly inspiring and she transparently shares raw and honest stories from the challenges and learnings she has experienced growing her company. She speaks on leadership, workplace culture, entrepreneurship, sustainability, social enterprise and family.

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