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Social researcher, trends analyst & Managing Director at the internationally recognised McCrindle


Sophie Renton is a social researcher, trends analyst and Managing Director at the internationally recognised McCrindle. As an experienced researcher, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.

From her experience in leading the research team at McCrindle, Sophie assists organisations by bringing a clearer picture to complex problems. Sophie is adept in sharing strategic insights that guide CEOs and executive teams in leading their organisations.

Sophie’s engaging, research-based presentations have seen her present to various sectors through board room strategy sessions, keynote presentations and workshops. With academic qualifications in sociology and psychology, Sophie brings robust, research-based content to her engaging presentations and consulting.

Talking Points

Future-Proofing Careers

How educators and employers can equip the next generation to thrive in changing times

How Research and Data Analysis can Best Shape Strategy

The opportunities research presents to inform and shape strategy.

Leading Teams in Changing Times

Creating an engaging culture for multi-generational workplaces.

Understanding and Engaging with Generation Z

Inspiring staff, volunteers & teams towards engagement.

Changing times, Emerging Trends: The Top 5 Trends Transforming Organisations

A snapshot of the most influential demographic, social and global trends.

The Top Trends Impacting The Future of the Education Sector

The waves of change impacting the sector are perhaps unparalleled. There are demographic trends of new generations entering the classroom alongside growing cultural and linguistic diversity. The two most recent NZ census highlight that while NZ as a nation has been growing at a rate of 17%, those who speak more than one language has been growing at a rate of 41%. This is then combined with the challenges of attracting and retaining staff, technological transformations, social changes, funding challenges, global influences, empowered parents (and students) and the growing focus on holistic student development. Education has never been more accessible, flexible and more vulnerable to disruption. While these changes impact every school, the principals that will future proof their school communities are those who understand the times, influence the trends and shape the future. Based on the latest research, this session will navigate attendees through the top megatrends having the biggest impact transforming New Zealand and the future of education sector.

As a presenter, Sophie grew up in New Zealand and worked in the education sector for 7.5 years. Following this she focussed her energies on researching broad societal trends with a key focus on the education sector. As the author of the most recent McCrindle Education Insights reports, Sophie brings a unique understanding of both the internal and external trends facing the sector and is passionate about helping organisations thrive amidst complexity.

Workshop option
Alongside a keynote presentation these insights can be unpacked with your team, and a conversation facilitated around what this means for your education context. Attendees will wrestle with the insights, help craft responses and own their next steps to translate these insights into actionable change.
Sophie was able to understand the precise intel that we needed to extract and why. The findings were set out in a helpful and rational sequence. Anglicare
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