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speaker

Yvonne
Lorkin

Wine writer and co-founder winefriend.co.nz

Profile

Yvonne Lorkin started adult life in the rock n roll business, but a major life disruption followed by unplanned motherhood forced a new direction that’s catapulted her into a career in one of life’s greatest pleasures.Wine.

Current Work

Yvonne is an in-demand radio and television commentator and has been an afternoon wine correspondent on Radio NZ National since 2010 and for the last 6 years has been producing and presenting a great little wine TV show called Thirsty Work - Series 4 is on-demand www.3now.co.nz and TV3 are planning for Series 5. Plus she’s a regular guest on TV3’s A.M. Show with Duncan Garner. Combined, the readership and viewership figures of her magazine and newspaper columns and her regular radio and television appearances amount to hundreds of thousands of people weekly. This means she’s the most widely circulated and widely visible wine commentator in the country.

In 2015 Yvonne became the co-founder and Chief Tasting Officer of WineFriend.co.nz , a revolutionary new, tech-based wine business that’s completely disrupted traditional wine retailing. Her team custom-built a platform which personalises wine choices for their now thousands of subscribers, who are looking for taste sensations beyond boring supermarket selections.

Yvonne is the Drinks Editor for dish Magazine and is the Wine Writer for NZ Herald’s Canvas Magazine. She’s also the wine writer for Living Hawke’s Bay Magazine and the Hawke’s Bay App. From 2004 - 2019 she was the weekly syndicated wine writer across ten NZME Regional newspapers and is also a highly experienced, senior wine competition judge.

Expertise
Topics

Business

  • CEO & Company Directors

Innovation

  • Creativity
  • Science & Technology
  • Digital
Feedback
"Yvonne is absolutely awesome! I have had a long association with Yvonne on several different projects. She's been the MC and manager of the demonstration kitchen at the Hawke’s Bay A&P Show, committee member and judge for the Hawke’s Bay A&P Bayleys Wine Awards and MC for the Hawke’s Bay Cellar Door of the year challenge. Yvonne understands the events she works on, prepares in advance and is happy to meet and discuss prior to the event. She has a sense of humour, is easy going and is fun to work with. I would definitely recommend Yvonne to host, MC or speak at any event and would not hesitate in using Yvonne for any future events." Hawke’s Bay A&P Society
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